The challenge
Two stands, one fair, and the screen at the heart of each space.
At Smart City Expo World Congress 2026 in Barcelona, the largest international event on urban innovation, we worked alongside the SQM team on two of the German regional pavilions: meet Bavaria (stand 121) and The German Capital Region, Berlin and Brandenburg (stand 101), both in Hall 2. On both stands, the LED screen had to be built into the stand structure as part of the design and be ready before the doors opened.
Alongside the SQM team
Services
- LED screens for exhibition stands01
- Integration into the stand architecture02
- Cabinet set-up and mapping03
- Cabling and signal processing04
- Installation and commissioning05
- On-site technical support06
meet Bavaria · Hall 2, stand 121
An LED screen set flush into a timber wall.
On the Bavarian stand, the LED screen presides over the stage and lectern area where the pavilion’s companies present. It sits flush in the timber wall, with no visible frame, so the image is the only thing that stands out.
The build
We mounted the cabinets on the structure, cabled them from behind and checked the mapping of all 28 cabinets one by one with test patterns before loading the final content.
The German Capital Region · Hall 2, stand 101
A screen fitted into an opening in the stand.
On the Berlin and Brandenburg pavilion, the LED screen fills the opening in the stand’s central wall, beneath the region’s sign. We installed it from above and inside the opening while the stand was still being built, and fitted it to the gap before opening day.
